Houston, we have a problem. Or rather London, we have a problem! Our company like many others in London (England) wanted our website be listed at the top of Google. We had a good understanding of SEO and Google rankings and tried to outsource link building to India, Ukraine, Equador, Philippines, Pakistan and several other countries. We tried for two years employing over 25 companies and individuals. The outsourced providers failed 90% of the time.
Part of the problem is that the outsourcing companies missed some key steps. They didn’t understand our business, we never met them and they provide SEO packages. There is no such thing as one size fits all SEO.
We brought SEO in house and became experts. Now we build our own website ideas and promote them with a view to achieving Google position 1, 2 or 3. We don’t cut corners and do everything properly and ethically.
We are building up our team and plan to build more great sites from our own ideas. Along the way and to finance our growth we are offering SEO consultancy to other London companies so that others don’t have to waste 2 years of trial and error with rubbish providers.